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Welcome to Varnum Street Strategies

We are a strategic communications, public affairs, crisis, and brand marketing consultancy. We help brands build trust and excitement, enhance their reputations, and grow awareness for more meaningful audience engagement. Simply put, our team works concertedly to help you win, and we don't stop until the job is done.


Our services include strategic communications, narrative development, media relations, executive positioning, issues management, coalition building, customer reach, audience engagement, issue advocacy, employee communications, brand marketing, and digital communications. We pride ourselves on our ability to think differently and deliver results for our clients.

Strategic Communication




Crisis Management

Jordan Valdés, Founder

Jordan Valdés is an award-winning strategic communications, brand marketing, and public affairs expert. 

Ms. Valdés has advised Fortune 100 companies, corporates, business leaders, governments, trade associations and individuals on their engagements with the media, customers, politicians, investors, and other key stakeholders.

As a political appointee in the Obama Administration, Ms. Valdés represented small businesses during trade negotiations and supported the promotion of the White House goal to double exports. As Vice President of Communications at IBM, Ms. Valdés led a team of communicators towards the relaunch of the company’s $26 billion partner business. Ms. Valdés also spent a decade guiding teams of global public affairs strategists at top agencies. Her work has resulted in top-tier media placements for her clients, meaningful and lasting partnerships, deepened customer and employee relationships, and advocacy footprints that have ultimately improved her client’s brands and reputations.

Ms. Valdés started her career as a journalist, holds a master’s degree from Johns Hopkins University School of Advanced International Studies (SAIS), and is a first-generation Cuban American. She has been named a 40 Under 40 Latinos in American politics. Ms. Valdés is fluent in Spanish and French.

Meet our Team of Professionals

We proudly present to your our team. Together, they bring decades of communications, brand building, strategic positioning, media relations, and storytelling experience. 

Flynn Chapman

Policy, Public Affairs & Data Analytics

Chris Carter

Media Relations & External Engagement

Contact Us

If you're considering engaging our firm, we encourage you to reach out. Please use the information below and form on the right. One of us will be sure to reply within 48 business hours.

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