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About Us

Jordan Valdés, Founder

Jordan Valdés is an award-winning strategic communications, brand marketing, and public affairs expert. 

Ms. Valdés has advised Fortune 100 companies, corporates, business leaders, governments, trade associations and individuals on their engagements with the media, customers, politicians, investors, and other key stakeholders.


As a political appointee in the Obama Administration, Ms. Valdés represented small businesses during trade negotiations and supported the promotion of the White House goal to double exports. As Vice President of Communications at IBM, Ms. Valdés led a team of communicators towards the relaunch of the company’s $26 billion partner business. Ms. Valdés also spent a decade guiding teams of global public affairs strategists at top agencies. Her work has resulted in top-tier media placements for her clients, meaningful and lasting partnerships, deepened customer and employee relationships, and advocacy footprints that have ultimately improved her client’s brands and reputations.


Ms. Valdés started her career as a journalist, holds a master’s degree from Johns Hopkins University School of Advanced International Studies (SAIS), and is a first-generation Cuban American. She has been named a 40 Under 40 Latinos in American politics. Ms. Valdés is fluent in Spanish and French.

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